As tourist destinations, both Montenegro and Albania are committed to further developing their tourism offers. Taking into account that some areas in mountainous zones in both countries have become more attractive for investments, this project identified as of utmost importance to prevent devastation and preserve both cultural and natural heritage of such zones, while developing sustainable tourism at the same time.
Therefore, the overall objective of this project was to enhance the competitiveness of the tourism sector by economic valorization of the cultural and natural heritage of both these countries. The specific objective was to preserve traditional architecture as a significant part of the cultural heritage of the cross-border area by providing assistance in rehabilitation of existing buildings and technical solutions which will preserve the traditional aspects for future buildings. It targeted the area of Montenegrin municipalities Berane, Petnjica, Andrijevica, Plav and Gusinje, and Shkodra region in Albania.
During its implementation period, the project raised awareness of what constitutes cultural heritage and why it is important to preserve it. It also facilitated access of tourists and local population to local cultural heritage and ensured preservation and sustainable exploitation of the cultural heritage in terms of tourism in both countries.