The Hoo Project: Creation of Owl and Other Wildlife Experiences

About the project

Wildlife tourism represents an important part of the overall global tourism industry. It can also have a positive effect on conservation of endangered species and help greater wildlife protection.

This project aims to encourage natural heritage-based wildlife tourism in the cross-border area between Serbia and Montenegro. It sets 3 specific objectives:

  • To develop wildlife tourism offer by conducting small scale investments and creating wildlife itineraries;
  • To provide training for wildlife tourism offer;
  • To commercialise wildlife tourism offer by implementing effective marketing activities.


The project is expected to result in well developed and commercialized wildlife tourism offer and trained tourism providers, who know about wildlife tourism. During its implementation period, 50 km of wildlife trails will be mapped, marked and digitalized; light wildlife infrastructure will be placed; and tourist itineraries will be developed in the cross-border area.


Dummy Grant


Project name:
The Hoo Project: Creation of Owl and Other Wildlife Experiences
Start time:
End time:
Montenegro: Pljevlja, Bijelo Polje, Berane, Petnjica and Rožaje
Serbia: Prijepolje, Sjenica and Tutin
Center for Protection and Research of Birds, Podgorica
Partners: Regional Tourism Organization Sandzak, Novi Pazar; Citizens Association Jadovnik – Oasis of untouched nature, Prijepolje; NGO North Land, Berane

Success story

The Hoo Project: Creation of Owl and Other Wildlife Experiences

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Implemented by the NGO Monitor Center for Media and Democracy, with an aim to help reducing the level of peer violence against Roma youth. In order to raise awareness of peer violence against members of the Roma community, this sub-grant included production of several research articles. In the research process were also involved journalists from the Roma portal “Romalitika”.