Cycling tourism is becoming an increasingly important part of the tourism sector, especially when it comes to contributing to sustainable tourism development. This project aims to support development and promotion of cycling and outdoor tourism offer in specific rural areas of cross border regions of Montenegro and Herzegovina, as well as its integration into the overall tourism offer of Adriatic Hinterland.
The project targeted Municipality Herceg Novi in Montenegro and City of Siroki Brijeg and Municipalities Grude, Ljubuski and Posusje in Bosnia and Herzegovina.
With this project is introduced a Bike Friendly Concept. It also helped map and equip a network of cycling heritage trails in West Herzegovina and Herceg Novi. In West Herzegovina, it connected all four municipalities by means of cycling routes and by doing so helped integrate cultural and natural heritage into an acknowledged tourist product. In Herceg Novi, it integrated attractive but still unrecognized mountain bike trails in the hinterland into one tourist product, which also contains resting points and lookouts.
In short, the project further promoted the cross border region as an attractive outdoor tourism destination; strengthened capacities of cross border stakeholders for outdoor tourism development; and enhanced their mutual partnership and cooperation.