ENVIRONMENTAL CAMPAIGN IN MONTENEGRO 2019: “SET AN EXAMPLE. JOIN IN!”

In September, October, and November 2019, the Delegation of the European Union to Montenegro and the EU Info Centre, in cooperation with numerous partners, organised a series of interactive lectures, public events, and a media campaign about environmental protection, climate change, urban mobility, conservation, and bird protection. Those events gathered nearly 1,000 youth, children, populations living in targeted areas; representatives of NGOs, government environmental entities, and municipalities.

An extensive media campaign entitled “Set an example. Join in!” called for citizens to get involved and contribute to a cleaner environment by recycling, planting trees or cleaning up communal spaces. The promoters (the “faces”) of the campaign were individuals who show by example that environmental protection is a matter of choice, and that anyone can set an example and become involved. The faces of this campaign were Aleksandar Novovic and Kristina Zugic, the founders of the NGO “Eco Logic” and the promoters of planting and afforestation in urban areas; the handball player and the devoted recycler Milena Raicevic; and Milica Boca, the environmental activist from the coastal town of Herceg Novi whose motto is that “she will not stop until she cleans the whole of Montenegro.”

The campaign proved that each of us, individually, can contribute to environmental protection without much effort. The results showed that more than half of Montenegro’s population is interested in being friends with nature, and that they have the will to change themselves and their habits. The youngest were the best at this.

Influential young people were selected for the campaign online, who already incorporate “green” principles into their lives; and they motivated many to join in, as well. These young individuals are Zoran Markovic Zonjo, Ignjat Kotlaja, Sandra Mitrovic, Andjela Djuraskovic, Tjasa Deu, Srdjan Ivanovic, and Milivoje Krivokapic.

Interesting facts

  • The number of the social media outreach during the campaign “Set an example. Join in!” was nearly half of Montenegro’s population (281,607).
  • More than 560 volunteers cleaned 15 lakeshores, and river and sea locations in 11 Montenegrin municipalities in just a couple of days. They collected 5.9 tons of waste.
  • Together with partners, we planted or donated close to 100 tree seedlings.

See what the media campaign looked like in:

A 7-minute video about recycling

 

A 20-sec promo video about the “faces” of the campaign

 

A 2-minute video about the EU Coastal Clean-up Day in Montenegro

 

Read our stories about the “faces” of the campaign:

Milena Raicevic: I recycle to protect the environment

Milena Raicevic takes her waste to recycling

Alexander and Kristina’s hundred oaks a year

I will not stop until I clean Montenegro

 

Programme

September – December

MEDIA CAMPAIGN ‘SET AN EXAMPLE. JOIN IN!’

Delegation of the European Union to Montenegro and EU Info Centre

 

16 September

WORKSHOP: PREPARATION FOR THE 2019 EU BEACH CLEAN-UP AND WASTE AUDIT DAY

NGO Zero Waste Montenegro, NGO Nasa akcija and EU Info Centre

 

20 September

ROAD TRAFFIC SAFETY DEBATE

NGO Biciklo.me, Capital City, Ministry of Internal Affairs, Ministry of Transport and Maritime Affairs

 

21 September 15 locations in 11 municipalities

2019 EU BEACH CLEAN-UP DAY IN MONTENEGRO

EU Delegation to Montenegro, NGO Zero Waste Montenegro, NGO Nasa akcija, NGO Ozon, EU Info Centre

 

23 September

WORKSHOP ON CYCLING

NGO Biciklo.me, Elementary school ‘Savo Pejanovic,’ EU Info Centre

 

25 September

CONFERENCE ‘A JOURNEY THROUGH GENERATIONS-ULCINJ SALINA’

NGO Centre for Civic Education

 

30 September

MEDIA CONFERENCE: EU BEACH CLEAN-UP DAY IN MONTENEGRO – PRESENTATION OF THE RESULTS

NGO Zero Waste Montenegro, NGO Nasa akcija, EU Info Centre

 

WASTE AUDIT REPORT MONTENEGRO 2019

 

4 October

INTERACTIVE WORKSHOP ‘YOUTH AND CLIMATE CHANGE IN MONTENEGRO’

EU Info Centre

 

31 October

THE “POBJEDA” COMPANY AND THE HIGH SCHOOL IN DANILOVGRAD JOINTLY PLANT TREES TO CELEBRATE THEIR JUBILEES

The ‘Pobjeda’ Company, Danilovgrad Municipality, EU Info Centre

 

7 November

WORKSHOP ABOUT RECYCLING FOR ELEMENTARY SCHOOL PUPILS IN COOPERATION WITH THE PODGORICA CLEANING COMPANY

EU Info Centre

 

23 November

CLEANING UP IGALO BEACH AS PART OF THE CAMPAIGN “SET AN EXAMPLE. JOIN IN!”

EU Info Centre

 

4 December

PRESENTATION OF THE AVIAN FIRST-AID MANUAL “HELPING BIRDS WITH JUST ANYTHING” BY BJANKA PRAKLJACIC

EU Info Centre

 

18 December

WRAP-UP OF THE “SET AN EXAMPLE. JOIN IN!” CAMPAIGN: THE AWARD CEREMONY

EU Info Centre

 

Additional news:

The award ceremony as part of the eco campaign ”Set an example. Join in!”

I will not stop until I clean Montenegro

Milena Raicevic takes her waste to recycling

Milena Raicevic: I recycle to protect the environment

Students taught how to recycle by handball player Milena Raicevic

Alexander and Kristina’s hundred oaks a year

Interactive Lecture on Climate Change and Youth held at the EU Info Centre

New trees were planted in the High School in Danilovgrad with the support of the EU Delegation

Cleaning up Igalo Beach as Part of the Campaign “Set an Example. Join in!”

The European Union in Montenegro marked the World Environment Day in Danilovgrad